The Color Wow Root Cover Up Red/Rouge is a professional-grade mineral powder designed to instantly conceal regrowth, greys and uneven colour while maintaining a natural-looking finish. Housed in a compact with a precision brush, this temporary touch-up solution blends seamlessly into the hair to refresh colour between salon visits.

Formulated with a unique blend of pigments and reflective particles, it adapts to a range of red tones for a multi-dimensional, true-to-colour result. The lightweight powder adheres to the hair without feeling sticky, oily or dry, helping preserve shine and softness while delivering targeted coverage exactly where it’s needed. 

This water-resistant formula stays in place through daily wear, including humidity, sweat or light moisture, and lasts until your next shampoo. Quick and mess-free to apply, it provides precise, buildable coverage in under a minute—ideal for disguising roots, filling in sparse areas or extending the life of your colour.