Color Wow Root Cover Up Red is perfect for use between colouring. This easy to use powder covers your roots and greys instantly without mess or fuss. Camouflage your roots for perfect colour every day. This professional powder compound was formulated to adhere to your hair without being sticky or oily and without looking dry. Covers your grey roots instantly and camouflages dark re-growth on your lightened/highlighted hair. Your hair will retain its shine and natural feel whilst dramatically extending the time between colouring.