Fiery redheads rule with De Lorenzo Novafusion Intense Red Shampoo! Impossible to ignore and outstandingly unique, natural or colour treated red hair now has the very best care to ensure it stays true to its most inspired shade. 

Created specifically to enhance red-orange tones in the hair and prevent colour fade over time, the botanical-extract rich formulation of Novafusion Shampoo continually infuses hair with stunning shine and conditioning qualities. 

Benefits: 

• Prolongs the life of your colour
• Infuses natural or coloured red or orange hair with vibrancy 
• Boosts condition and shine 
• Protects hair from UV damage