IGK Blonde Pop Purple Toning Shampoo 1L, a blonde-enhancing shampoo that instantly neutralizes brass. 

Moisture-rich formula boosts vibrancy, softness and shine.Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. 

Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness and a brighter, more vibrant look. 

Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine. 

Benefits
- Neutralises brassiness 

- Moisturise 

- Adds shine