ROUGH.RIDER delivers a firm grip that won't slip, with a super-chilled, undone vibe. The oily, gritty texture grabs where you want it to, creating a malleable movement with a matte result. Touchable texture never looked so terrific!

ROUGH.RIDER looks tough, but inside it is full of tender loving care! Heavy on the antioxidants and essential extracts, ROUGH.RIDER strengthens and seals the hair cuticle, upholding hair health and ensuring that styles don't dare move a muscle.

Benefits
- Strong hold
- Delivers a slick, matte defined look
- Helps strengthen the hair as it holds
- Helps to seal rough ends
- Ideal for all hair types
- Sulphate, paraben and cruelty-free