Craving a shampoo that keeps hair color locked in?  Matrix Total Results Keep Me Vivid Shampoo is the next generation sulfate free technology that does it all.

Key Benefits:
- Next generation milky high-foam lather
- Gently cleanses hair
- Maintains vibrancy of fast-fading colors
- Helps combat hair color fading
- Sulfate free

Product fragrance includes notes of vanilla, coconut, and cotton candy.