Wella Professionals ULTIMATE SMOOTH Shampoo is your first step to frizz-free, silky-soft hair. 

This luxurious formula gently cleanses while delivering instant nourishment, helping to smooth and soften dry, dull, or frizzy strands.

Powered by Wella’s patented technology with Squalane and Omega 9, it strengthens the hair from within and helps restore a protective barrier on the surface. Hair feels smoother, looks shinier, and becomes more manageable with every wash.

Ideal for daily use, it's the perfect start to your smoothing ritual - designed to keep your hair under control for up to 3 days when used as part of the full ULTIMATE SMOOTH routine.

Benefits:
– Gently cleanses while helping to tame frizz and dryness.
– Infuses hair with nourishing Squalane and Omega 9 for smoother texture.
– Strengthens hair from within and restores a protective outer barrier.
– Leaves hair shinier, softer, and easier to manage.
– Prepares hair for long-lasting smoothness when used with the full Ultimate Smooth system.