Creating a polished, defined look doesn't have to be a tedious process! With Virtue Volumizing Primer, you can achieve the style you want with ease. This finishing spray helps give your hair a boost of texture and definition, while the Alpha Keratin 60ku protein helps create a flexible bond. So whether you're looking for a sleek, straight style or big and bouncy curls, Virtue Volumizing Primer will help you achieve long-lasting results with no added weight or stickiness. So go ahead and style your hair the way you want – this spray is sure to help you create a look that lasts all day long.

Benefits 
- Lightweight non-aerosol mist 
- Proteins add body to hair 
- No stickiness or build-up on hair 
- Contains Alpha Keratin 60ku, derived from ethically sourced human hair
- Is more effectively utilised by the body when compared to animal sources of keratin 
- Helps rebuild and repair hair strands 
- After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style* 
- 8 hours after first application, 94% of women said their style bounced back and restyled easier* 
- After only 3 uses, 100% of women felt their hair was less limp* 
- With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull* 
- Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil 
- Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten