Our purest colour yet, powered by ME+ Technology, delivers vibrant, balanced results with natural depth and luminous shine.

Benefits:
– ME+ formula is up to 60x less likely to cause a new hair colour allergy.
– Minimises hair damage with every application.
– Simple 1:1 mixing ratio for ease of use.
– Provides up to 100% grey coverage.
– Lifts hair colour up to 5 levels.
– Suitable only for individuals not allergic to hair colourants.