PERMANENT COLOR. 70 different shades. Contain natural ingredients to care for the cosmetic effect in the hair. Yellow colours respect the hair fiber using only a small alkaline agent content in the colour. Contains argan oil and aloetrix with smoothing and protective properties. Low alkaline agent allows for color to lighten and color gently, ensuring maximum protection for the hair’s natural balance. Color results are vibrant and true to tone and can gently lighten up to 5 levels of lift. Perfect grey coverage, exceptionally long-lasting colour results. Creates a natural, bright and even color result with exceptional durability. NOT TESTED ON ANIMALS