Pure Toners is the ammonia-free range of demi-permanent colors with an intensive care effect, to achieve your desired result, even in the most challenging situations.

Colors that offer pure tone and ultra-cosmetic results combined in a patented formula, that is gentle on the hair fiber, allowing you to: tone bleached hair and neutralize unwanted tones create original new tones maintain the color between highlight services.

Create a “wow” effect with radiant colors that last. Customize both natural-looking and more extreme blondes. Use them to neutralize unwanted yellow-orange tones or enrich a color with new tones, increasing the brightness of your hair.

Benefits

-    The patented gel texture makes it 
-    Quick and easy to mix with the oxidant
-    Improved adherence to the hair during application and processing
-    More even color result.
-    Extraordinary gentleness of the formula, even when tested on the curliest hair!
-    MIPA: an alkaliser that is more respectful of the hair fiber, compared to those commonly used in hair color.
-    Instrumental tests show that after repeated applications the fiber is subjected to less damage and cuticular erosion*.
-    FREE FROM: ammonia, MEA, alcohol, resorcinol and silicones.