Pure Toners is the ammonia-free range of demi-permanent colors with an intensive care effect, to achieve your desired result, even in the most challenging situations.

Colors that offer pure tone and ultra-cosmetic results combined in a patented formula, that is gentle on the hair fiber, allowing you to: tone highlighted/balayaged  hair and neutralize unwanted tones create original new tones maintain the color between highlight services.

 Create a “wow” effect with radiant colors that last. Intense pigments combine with natural shades to create depth and multidimensionality even on the darkest colors. Perfect to correct unwanted red tones and to maintain the color between highlight services.

Benefits 

-    The patented gel texture makes it 
-    Quick and easy to mix with the oxidant
-    Improved adherence to the hair during application and processing
-    More even color result.
-    Extraordinary gentleness of the formula, even when tested on the curliest hair!
-    MIPA: an alkaliser that is more respectful of the hair fiber, compared to those commonly used in hair color.
-    Instrumental tests show that after repeated applications the fiber is subjected to less damage and cuticular erosion*.
-    FREE FROM: ammonia, MEA, alcohol, resorcinol and silicones.